A successful artist's shop is not just a catalog of works with prices. It's a narrative object that combines: your identity (who you are, your background, your influences), your portfolio (what you produce, organized by series or periods), your artist statement (why you do what you do), and your shop (available works with transparent prices).
On Artworks Digital, these 4 dimensions are structured into a single site optimized for SEO — free for life.
The anatomy of an artist's shop that converts
1. Hero painting (signature work)
The first work a visitor sees must be your signature work: the one that best summarizes your visual universe. On Artworks Digital, you mark it with a click ("hero"), and it is displayed as a full-bleed cover on your shop.
2. Bio + approach + statement
Three complementary texts:
- Bio (300+ chars): your objective background (where, when, training, key exhibitions)
- Artistic approach (200+ chars): your thematic and formal universe
- Artist statement (manifesto, optional): your philosophical vision
3. Curated gallery of works
Your works are organized by series (group name), with a drag-n-drop system for ordering. Each work has its status: available / sold / on demand / reserved. Sold works remain visible (social proof) but are not purchasable.
4. Structured CV
Five categories: solo exhibitions, group exhibitions, training, awards and distinctions, publications, collections (private and public). The CV is the element that serious galleries and collectors scan first — it signals your career level.
5. AI curator note
Once your profile is filled, the Groq AI generates an editorial note of 4-6 sentences that contextualizes your work in an exhibition catalog tone. This note reassures buyers and provides indexable content.
6. Contact form (optional)
Activatable with a click. The buyer or gallery contacts you without seeing your email (anti-spam), and you receive the message in your internal messaging system.
Visual customization: 3 templates
Your shop has 3 design options:
- Classic (free) — curatorial gallery, purple/blue palette, maximum SEO
- Editorial (10 € for life) — magazine style, Playfair typography, 2-column layout
- Showcase (10 € for life) — full-screen immersive, dark background, full-bleed
You can change templates at any time from your space.
Automatic multilingual
Your bio + approach + work descriptions are automatically translated into English, Japanese, and Korean via Groq AI. No paid plugin, no configuration. The visitor switches languages and everything follows.
Shop > custom WordPress site
Why use an Artworks Digital shop instead of a custom-made WordPress site?
- Cost: 0 € vs 200-2,000 € (theme + domain + hosting + development)
- SEO: immediate domain authority (Artworks Digital already ranks for "sell art online")
- Maintenance: 0 vs hours of plugin updates
- Sale: native Stripe vs WooCommerce plugin to configure
- Multilingual: included vs WPML (99 €/year)
- Schema.org art: automatic vs custom development
